The IDC entrepreneurial activity focuses on the assumption that different entities, mainly Constructors Automakers and Driving Schools, organize periodically, in winter, automotive events in order to marketing and commercial purposes in the most prestigious mountain resorts where there is a “Snow & ice ” professionally organized and managed track.

In fact, the “life-style” component of such events constitutes a fundamental element of appealing for clients and customers, involving significantly also the hotel and hospitality facilities of the most famous and best known locations both nationally and internationally.

IDC offer is typically aimed to the private companies, but to the public entities too, that intend:

  • to promoteproductsof theautomotive sector: modelsofvehicles, tires, accessories,
  • to implement incentive and educational events dedicatedto its customers.

IDC wants to offer to the proponents the organization and the delivery of events dedicated to the automotive world in its location, providing its structure that consists, as We said, of:

The Ice Drome, professionally created and managed, equal in length to 1,100 meters and average width of 10 meters. The track was designed to ensure a modular path and technically adequate to:

  • demonstrate the performance of drivability and safety of the used models, even in winter contexts, with particular reference to specific components (tires and other)
  • learn in safety techniques of car control in the typical winter snow & ice conditions, for a great fun on a surface which, traditionally, offers the opportunity to experience very engaging and entertaining emotions.
  • preserve large safety margins for the cars, that is a very important condition in the management of winter events, to avoid possible costly damages.

The ramps (that are a part of the track) that connect the two areas on different levels of the track, may also be used for testing of climb / descent.

The Dynamic Area sized square 4,000 meters for the organization of specific control car exercises: braking, acceleration, handling, up / down, and other tests that are in the special interest of the customer.

The areas set aside for the dynamic activity are professionally managed by IDC by adequate mechanical means to ensure the best conditions of snow and ice surface, compatibly with the climate situation, that is statistically favorable because of the altitude at which the plant is set (2,050 meters on sea level).

It should be emphasized that the training tests will be carried out with winter or studded tires, with nailing maximum to be agreed.

Dedicated hospitality areas for the guests of the customer may be prepared directly by IDC using qualified suppliers, in relation to the number of guests expected, as well as the program of activities and then to holding points of the participants along the dynamic areas.

All the dynamic areas can be properly customized with promotional materials provided by the customer.


  1. the “Inverno in sicurezza” Event, made in the period from 7 to 10 February 2011 with the participation of prestigious guests from all over Italy, including: automotive sector but also in national newspapers journalists; National Institutes as Police, Financial Police, Traffic Police, Ministry of Transport; Public Entities that define the road ordinance and direction in winter
  2. The “Esperienza Ferrari” Event made in the period from 2 to 3 March 2012 with the involvement of prestigious European guests invited to try the new FF model in winter conditions
  3. the “Ferrari on Ice” Event made in the period from 4 to 7 February 2013 and dedicated to the Ferrari Owners and the “Esperienza Ferrari” Event in the period from 8 to 9 February 2013
  4. the “Audi Quattro Experience” Event made in the period from 1 to 2 March 2013
  5. the “Maserati Q4 Winter” Event made in the period from 18 to 25 January 2014 with the participation of journalists from around the world invited to try out the new Q4 models in winter conditions
  6. the “Ferrari on Ice” Event made in the period from 3 to 6 February 2014 and dedicated to the Ferrari Owners
  7. the “Porsche” Event made in the period from 3 to 6 February 2014 and dedicated to the Italian Club Members
  8. the “On Ice Series” Event, Italian Championship Final, made in the period from 21 to 22 February 2015


ICE KART CERVINIA organizes events, team and individual competitions as well as in combination with skiing.